Marketing Archives - Just Giving Communications

Put Your Brand to the Donor Test with These Five Questions

by Nancy Benben | Feb 6, 2020 | Brand, Donors, Marketing

When you think of a “brand,” what first comes to mind—the logo? Ads? Tagline? Sure, all of those are part of a brand—but a brand is so much more than that (especially to donors!). Your brand is the: promise you make to your donors connection they feel with you and...

Put Your Brand to the Donor Test with These Five Questions

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